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Michael Hextall has joined the top web design Leicester team at Best SEO
Best SEO Leicester team launch copywriting service
Best SEO move strength to strength with use of ecommerce partner Actinic |
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"...We were impressed with the professionalism and integrity that were demonstrated during the initial discussions. The design process was explained to us in depth, but without any confusing jargon. Working together we came up with a design that we were very happy with. I was kept fully up to speed with all the latest developments and was more than pleased with the overall outcome"
Talent Cricket |
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Best SEO, the leading web design agency in Leicester have begun working closely with Business Link in Leicester.
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What is Search Engine Optimisation?
Search engine optimization (SEO) is the technique that allows your site to rank more prominently and relevant in search engines. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
SEO considers how search engine's algorithms work and what people search for. Optimisation may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Because each search engine compiles its rankings differently , and each have their own, often highly complex, set of rules, the art of constructing pages so they 'please' a search engine is a delicate one. The main consideration is the number of times a keyword or phrase appears on a page. Most search engines will also weigh those words according to their position on the page, for instance; a keyword appearing in a heading will carry more value than one appearing in the body of the text, and one near the top of the page more value than one at the bottom. Choosing the right set of keywords is fundamental to search engine optimisation. If too vague or broad a set is chosen the number of hits generated by a search engine will be vast, and yet if the set is too narrow, the chances of your prospective customers entering that precise term are very small indeed. Identifying keywords that strike that balance is therefore, one of the most skilled elements of search engine optimisation.
Finding a Balance
At Best Search Engine Optimisation, our team of experts know that simply packing a page with keywords does not help search engine optimisation, indeed most search engines are designed to spot this practice and actually penalise those sites that use it. More importantly though, sentences packed with search optimisation terms soon become tiring and tedious to read, and it takes skill to weave them into a site without alienating the very reader you seek to attract.
Search Engine Optimisation and Meta Tags
Meta tags are words embedded in a page and that do not display on a browser. Originally their purpose was to simplify the job of search engines, they have been so abused in the past that many search engines consider meta tags to be of low value, however many search engines still account for them in their listings so it's still important to include them as well as making them as relevant to your site as possible.
Glossary links
- Vertical search is a relatively new tier in the Internet search industry consisting of search engines that focus on specific businesses. While Google, Yahoo!, and the like will continue to dominate the online consumer search market, research analysts say many specialized search engines are emerging to address the particular information needs of niche audiences and professions.
- 2. A web crawler (also known as a Web spider or Web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or spidering. Many sites, in particular search engines, use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a Web site, such as checking links or validating HTML code.
The History of Search Engine Optimisation
The World Wide Web was created in November 1990, with the launch of the first Web server (and Web page) hosted at the CERN research facility in Switzerland. The purpose of the first Web page was to describe the World Wide Web project. At the time, no search engine was needed—you could literally read the entire contents of the World Wide Web in less than an hour.
The Netscape browser was released in 1994. By this time, dial-up Internet access had become readily available and was cheap. Even though the combination of cheap dial-up access and the browser had made the Web reasonably popular, other than through links, there was still no way to search the growing collection of hypertext documents available online and many Web users were compelled to share their bookmark files to discover sites.
The first automated Web crawler, or robot, was the World Wide Web Wanderer created by MIT student Mathew Gray. This crawler did little more than collect URLs, and was seen largely as a nuisance by the operators of Web servers. Martjin Koster created the first Web directory, ALIWeb, in late 1993, but it met with limited success.
In February 1993, six Stanford graduate students began work on a research project called Architext, using word relationships to search collections of documents. By the middle of that year, this software was available for site search.
1994 was a big year in the history of Web search. The first hierarchical directory, Galaxy, was launched in January and, in April, Stanford students David Filo and Jerry Yang created Yet Another Hierarchical Officious Oracle, better known as Yahoo!
At the same time Brian Pinkerton at the University of Washington released WebCrawler. This, the first true Web search engine, indexed the entire contents of Web pages, where previous crawlers had indexed little more than page titles, headings, and URLs. Lycos was launched soon after. By the end of 1995, nearly a dozen major search engines were online. Over the next few years, new search engines appeared every few months, but few of these differed very much from their competitors. The examining of linking relationships between pages began, with AltaVista and other search engines adding "link popularity" to their ranking algorithms. At Stanford University, a research project created the Backrub search engine, which took a new approach to ranking Web pages.
Google
The Backrub search engine soon found its way into the public consciousness as Google. Since it was officially launched as Google in September 1998, it has heavily influenced the development of other search engines as it rose to dominance. More than any other search engine, Google has focused on the user experience and quality of search results. From the time of its launch, Google offered users several major improvements, some of which had nothing to do with the search results offered.
Google's user interface was extremely easy to use, and was one of it's most attractive aspects. As advertising was conspicuously absent from Google's homepage the portal took only a few seconds to load even on a slow dial-up connection.
Though by 2003, Google had a achieved almost a total monopoly, the development of this search engine is by no means finished. Between 2001 and 2003 a series of acquisitions consolidated the search industry into just a few major players; Yahoo! acquired the Inktomi search engine in March 2003; Overture acquired AltaVista and AllTheWeb in April of the same year. Yahoo! announced the acquisition of Overture in August 2003. By 2004 things had begun to change; Yahoo! released its own search engine powered by a fusion of the AltaVista, Inktomi, and AllTheWeb technology they acquired. They also stopped returning Google search results in January 2004. The popularity of the Ask search portal, powered by the innovative Teoma search engine, steadily increased. Like most portals that Yahoo! doesn't own, Ask uses Google's AdWords for paid listings. Microsoft formally launched the MSN Live service in February 2005. |
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